Business Name:  DVD-Unlimited
 
Team Members: Marc Johnson, Matt Bell, Lindsey Newton, Brad Harris
 
Objectives:
 
Our company realizes that there are several long-running, quality websites
focused on reviewing and selling DVD’s, but we are still confident we will be
successful based on the time and resources we are allotted.  Our goal is to
receive hits from at least 30 of our classmates and another 50 or so from other
Internet shoppers or information seekers.  We also aim to make at least $10(two
DVD’s bought through our site) by the beginning of March. DVD-Unlimited is going
to have a strong focus on the marketing aspect of our site. Our objective is to
get at least a 15% response from our e-mail campaign.  The in class competitions
are very valuable to us because our classmates are going to be more involved in
this project than anyone else.  If we can give them what they are looking for
our site will probably get a lot more attention. We plan to have an intensive
e-mail campaign where we can reach as many people as possible.  If 20% of
recipients click through to our site, we will consider our campaign a success. 
We also aim for a 1-2% buyer rate.
 
Did we meet our objectives? Why or why not?:
 
DVD-Unlimited’s objective to reach 30 classmates and 50 others was definitely
reached. We received a huge hit count. In February alone we had 82 unique
visitor hits and 966 page views. That is around the size of both classes and
some other visitors added on top of that. Although none of these visitor’s came
from search engines, since it takes awhile to get a response from the sites and
a good placing in the rankings, we got our name out to friends, the class, and
other people we know. So our marketing practice, although not so technological,
did result in a high turnout. Our goal for sales was $10 (or two DVD's sold). But
we regretfully did not make any sales, yet. From our email campaign we estimated
that there would be a 15% response from our classmates. It is hard to tell from
all of the Hitbox data but it seems that we had 40 unique responses in the days
that the email campaign was in its rush hours. If there are 80 people in our
classes then 40 visitors is a 50% response. That means that our email campaign
was a success. Our 1-2% buyer rate was not reached since we did not make any
sales.
 
Email Campaign:
 
DVD-Unlimited sent out around 80 emails. We had around 40 unique visitors in the
time period of the email campaign. So it seems that the email campaign produced
a 50% click-through success rate. Even though we had a high click-through rate
we had 0% sales. As far as I know, since we did the email campaign in our free
time it cost 0$ to acquire the list and send the emails. No one will have to buy
anything through our site for us to get back our money from our email campaign.
 
Traffic Analysis:
 
What we learned from our traffic is that visitors really prefer to view the
pages that were not still under construction, but after we were finished with
the construction the visitors stayed on the pages longer and went more in depth
through the links on those newly finished pages.
 
Affiliate Report:
 
We are not really happy with our performance with sales. It is a let done to see
so much work go to waste. Though, there is a bright outlook. DVD-Unlimited is a
great site, has an enormous amount of content and has great potential to make a
lot money if we choose to keep it running and invest more time into getting
DVD-Unlimited out on the search engines. The main reason we did not make any
money is because we need more visitors and getting a high ranking on the search
engines will give us those visitors.